Faculty & Research

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  • Know What You Want Before Data Analysis

    Depending on a firm’s business goal, one set of data can yield completely different analysis results. Guanghua professor Wang Hansheng sheds light on how a firm could useregressive analysis todig deep into data in order to maximize business values. CORE APPEALHighlighting the key role of data analysis in generating values and even products, Wang, professor with the Department of Business Stat...

    Mar 30, 2020

  • Virus-battered Business Confidence in Urgent Need of Revival

    As the Covid-19 outbreak continues to spread worldwide and batter consumers’confidence, professor Peng Siqing calls for efforts to focus on and build up the confidence of businesspeople, which will, in turn, stabilize employment and boost consumption.Peng, marketing professor with Peking University's Guanghua School of Management, stresses that the Consumer Confidence Index involves people’s ...

    Mar 20, 2020

  • China Better Protects Individual Investors with New Securities Law

    Taking effect on March 1, China’s newly-amended securities law marks an important step in the country’s efforts to further liberalize its capital markets and protect investors.Liu Yuzhen, finance professor with Peking University’s Guanghua School of Management, describes the registration-based IPO regime as a key change in the new law that will significantly alter the roles of securities re...

    Mar 20, 2020

  • Professor Stresses Psychological Capital in Covid-19 Fight

    How to stay calm amid all kinds of virus-related information and get through this outbreak unscathed? Wang Hui,professor with Peking University’s Guanghua School of Management, urges people to flex their psychological muscles in addition to medical tips and body exercises.HANDLE INFO PROPERLYWang recommends getting outbreak-related information from authoritative sources and analyze it objecti...

    Mar 12, 2020

  • How China Firms Fulfill Social Responsibility in Covid-19 Fight

    The phrase “corporate social responsibility” (CSR) crops up frequently in media coverage of Covid-19, usually along with such keywords as “donation” and “charity.” With limited resources and capability, Chinese firms are trying to figure out a way to survive while making their own contributions to the country’s fight against the outbreak.Zhang Yanlong, associate professor with Peking Uni...

    Mar 12, 2020

  • Stigma of virus hard to erase

    People made vulnerable by the epidemic need more supportThe novel coronavirus epidemic has had a severe impact on society, with many people facing great difficulties in their lives or business operations. Although the difficulties they face may only be temporary, the social consequences caused by the epidemic could last for a long time. People who are struggling need the support of the whole of...

    Mar 6, 2020

  • Outbreak An Opportunity in Disguise for China’s Digitization

    Information technology is playing a key role in China’s ongoing fight against the novel coronavirus, and the outbreak is believed to have provided a painful yet unique opportunity for the country to boost its governance efficiency through digitization.“The application of technology in war is a lasting subject in human history. Right now we are in this fight against the virus outbreak, and dig...

    Mar 6, 2020

  • Scholars Slam Proposal to Free Firms from Housing Fund Duty

    China has been rolling out a series of measures to relieve burdens of firms that have been hard hit by the novel coronavirus outbreak. More ideas are floating around, including one that is gaining particular traction where firms should no longer be obligated to chip in their employees' housing provident fund.Liu Qiao and Zhang Zheng, professors with Peking University’s Guanghua School of Mana...

    Mar 6, 2020

  • In this Anti-Virus War, People Are in Control

    (The following article, penned originally in Chinese by Zhang Zhixue, professor with Peking University’s Guanghua School of Management, talks about the roles of corporate leaders, employees and citizens in general in China’s ongoing fight against the Covid-19 outbreak. )In a force majeure situation, the deciding factor for whether we can overcome it is people.The sudden strike of the novel co...

    Feb 26, 2020

  • Fear in Lockdown

    (The following are excerpts from a Chinese-language article on China's policy to combat the Covid-19 outbreakpenned by Zhang Ying, professor with Peking University’s Guanghua School of Management.)As China is still deep in the fight against Covid-19 epidemic, decision makers are caught between this major public health ordeal and a national economy that has been virtually on pause for 20 days.C...

    Feb 26, 2020

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