Companies in the era of digital economy have access to comprehensive and detailed data of consumers, which, together with the rapid development of targeting technology, has allowed them to send personalized messages to their potential customers. But why are we still constantly overwhelmed by seemingly ill-targeted messages? In a recent research paper published in the RAND journal of E...

Sep 23, 2021

For a long time, we have not hesitated to praise our mothers with noble phrases such as "selflessness", "giving" and "dedicated". Even so, we may have greatly underestimated the huge cost associated with the role of "mother". How difficult is it to be a mother in modern society? Professor Jin Li and Professor Wang Hui analyze this question from an economic perspective.

Sep 8, 2021

Can you imagine that households tend to buy the stocks of firms near where they live? What factors may influence such decision? Professor Jiangmin Xu, collaborated with other scholars, found out the mystical role of proximity behind the local bias puzzle.

Sep 3, 2021

Will people feel more risk after experiencing catastrophic disasters? While the intuitive answer is yes, a recent study by Prof. Yu-Jane Liu shows that earthquake survivors might feel less risk after their “lucky” experience of earthquakes that caused lower-than-expected casualties.

Aug 17, 2021

As semi-annual data highlights China's continued post-Covid-19 recovery, Guanghua's Dean Liu Qiao reviews the trio of investment, import and consumption as primary growth-driving forces and recommends policies to address structural issues in the later half.

Jul 19, 2021

Mundane as it is, housework is often the trigger of existential debates among married couples. Guanghua professor Fu Guoqun studies the connection between couples’ division of labor and their intention to buy home appliances, explaining why adverts stressing housekeeping hardships are more effective.

Jul 15, 2021

Recently, China has set its sights on boosting rural development and accelerating modernization of agriculture and rural areas. Professor Tang Yao proposes that we need new measurement standards and evaluation system to gauge progress and development that takes into consideration each region’s unique strength and characters.

Jul 7, 2021

​Professor Han Pengfei collaborated with his peers to examine the phenomenon of foreign knowledge spillovers in China. In this study, the team found that over time, Chinese firms have gained leadership over foreign firms in China both in terms of production and patenting. However, while foreign firms have lost market leadership in low-tech (simple) industries, they have maintained strong leadership in high-tech (complex) industries. Exploring foreign knowledge spillovers using patent citations data, the team also shows that only firms in low-tech (simple) industries eventually decrease their reliance on foreign knowledge for innovation. The findings suggest that imitation is a path to indigenous innovation only in low-tech (simple) industries and point to the need of industry-specific policies.

Jun 29, 2021

While many are concerned with Public REITs, or real estate investment trusts, recently, Professor Zhang Zheng from Guanghua School of Management, who focuses on Empirical Asset Pricing, Behavioral Finance, Risk Management, Wealth Management, Private Equity and Venture Capital, believes Public REITS can diversify investors’ asset allocation, as real estate are loosely correlated with other financial assets such as stocks and bonds. More Insights

Jun 8, 2021

Professor Tong Li, along with other researchers, examine how target corporate social responsibility affects the economic gains for acquirers, as reflected in market reactions to an acquisition announcement, from two distinct perspectives: stakeholder preservation versus stakeholder appropriation. This study was published in the Academy Management Journal in 2020.

Jun 1, 2021