Financial and investment behavioral research investigates the behavioral patterns of individual, corporate, and institutional investors in the financial and capital markets, and examines the influence of irrational decision-making processes such as cognitive limitations, behavioral biases, and herd mentality on economic and financial behavior. This research has important implications for financial intermediaries, including investment biases correction, wealth management business models innovation, investor protection and education, and policymaking.......

​Business management behavioral research focuses on the interactions between individuals, teams, and organizations within a company, exploring topics such as decision-making, strategy, and incentive design, as well as culture building. This research provides solutions for companies to raise efficiency, improve cohesiveness, stimulate innovation, increase competitiveness, and enhance social responsibility.......

​In addition to examining consumer behavioral mechanisms and corporate product and marketing strategies, consumer behavioral research also delves into issues such as human-computer interaction, human-computer collaborated decision making, attitudes toward algorithms, and data governance and privacy in the big data era. These studies aim to support decision-making for enhancing consumer well-being, promoting enterprise innovation, and advancing the development of the digital economy.......

​It is crucial to understand the behavior of social and economic agents for effective public policy design and implementation. By analyzing individual and organizational behavioral patterns and decision-making mechanisms, public policy and behavioral science research can provide ideas and recommendations for addressing major national issues such as the platform economy, anti-monopoly, public health, common prosperity, and carbon neutrality.......