From Passion to Committing to the Field of Aesthetics

GK Story

People who are familiar with Wei know that she is a genuine person, consistent with her brand philosophy of "having purpose, love, and beauty." There are many labels that can be applied to Wei, such as female entrepreneur, beauty advocate, and writing enthusiast, among others, but these labels and identities do not limit her. "I hope to find a balance between self and altruism, and to create value for the world while being true to myself," says Wei.

As an entrepreneur in the field of aesthetics, Wei loves beauty in its various forms: visual beauty, linguistic beauty, and more. "Only love is the only sustainable force that can drive you to be persistent,” she says. Therefore, Wei's career and life revolve around beauty. She firmly believes in the value of beauty, which can bring joy and confidence to people, create positive energy and self-awareness, and even contribute to physical and mental health.

Before starting her entrepreneurial journey in China, Wei lived and studied in the United States. During her study, she visited numerous high-end fashion boutiques and gained extensive knowledge about the world's top luxury brands. The experience gave her inspiration and helped her to accumulate a sense of aesthetics, values, service concepts, and the courage to be herself, all of which directly and profoundly helped and influenced her subsequent career.

After returning to China, Wei founded her own fashion brand, Wei Collection, and she was delighted to find that her understanding of beauty was accepted by the market. "Doing what you love to do makes you more vibrant, energized, and tireless." Wei's pursuit of beauty and her genuine love for fashion have enabled her and her brand to grow together.

Persistence to Success: Sculpting the Female Image

GK Story

Since founding Wei Collection, Wei has used her own aesthetic sense and passion to help many successful independent women in shaping their personal image in different scenarios. "Independent women are not only about the identity role or economic independence. For me, it is more about the spirit and mind." In managing the brand, Wei has met many outstanding female friends who share similar values. They support and encourage each other, establishing a female community culture with a sense of warmth and belonging.

Wei knows that women in the workplace are often seen as emotional and lacking in rational thinking. "Breaking gender stereotypes requires not only competence but also appearance," she said, arguing: "You are what you wear. Appropriate attire silently speaks for you." In the workplace, women’s professional image can often help to win appreciation and trust from colleagues, partners, and clients.  

Of course, presenting a professional image is just the first step in breaking gender stereotypes. To earn a place in the workplace, everyone needs to continuously challenge herself and learn and grow. "Women need to cultivate both their inner and outer selves, and not lose their advantages, such as empathy, the ability to connect with others, and resilience in the face of difficulties. " Says Wei. Women deserve appreciation and recognition for outstanding achievements as men do.

For workplace dressing for women, Wei also provides practical advice: keep it simple and avoid being too flashy and pursue high-quality fabrics and well-tailored silhouettes. It is important to coordinate colors within the same range. Classic wardrobe essentials are needed, such as a white shirt, a pencil skirt, or a silk scarf to brighten the outfit.

GK Story

In 2020, as her career was developing steadily, Wei chose to return to school and joined the Guanghua-Kellogg EMBA Program at Peking University. For her, the GK community is the right place for her to develop herself further. "The participants in the program are all exceptional, both male and female!" Wei exclaimed. "I was a bit lacking in confidence at the beginning." Many of Wei's classmates are executives of multinational companies, leading large teams, and compared to them, her entrepreneurial background makes it difficult to make bold decisions in many aspects.

"Fortunately, this is a truly High Impact Low Ego community. As an entrepreneur, I can provide my experience and contribute different perspectives and insights in the GK program," Wei said. Throughout the learning process, Wei experienced setbacks, but more importantly, she gained a more objective self-reflection, played to her strengths, and became a person with her own style and unique contributions to the GK community.

In addition, Wei also gained a rich alumni network from both Guanghua and Kellogg. "The interaction with GK fellows greatly improved my understanding of the world and myself," Wei says. The global alumni network is a kaleidoscope and treasure, allowing Wei and classmates from all walks of life to exchange ideas and learn from each other. The classes from both Guanghua and Kellogg have enriched her knowledge in all aspects of business management.

"In the past two years of learning, I have gained a lot internally, and become more focused on personal growth. I have also had new ideas about my career and am more willing to embrace new challenges and possibilities." Wei noted that perhaps this is the value of joining the GK program, helping her to see a bigger world, redefining her value, and gaining lifelong knowledge and close friends that benefit her.