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Admission Event | Sample Class and Info Session in Shanghai

June 11, 2021

The Guanghua-Kellogg EMBA program invites you to attend a sample class and information session on Saturday, June 26, in Shanghai. On this occasion, we are honored to have invited Li Ma, the Associate Dean and Director of EMBA Programs at Guanghua School of Management, to share his insights on the topic "Managing foreign firms: Whose way?"

Professor Qiaowei Shen, the academic director of the GK EMBA, will detail the program's structure and its expansive networking opportunities. Treasurer of AmCham Shanghai's Board of Governors, Han Lin, will also join the event as a special guest. Participants will have the opportunity to directly interact with guests and speakers. We look forward to seeing you at the event!


Event Details

Date: June 26, 2021

Time: 10:00 AM - 12:00 PM, China Standard Time

Location: 27F, Infinitus Tower, No.168 Hubin Road, Huangpu District, Shanghai
Topic: Managing Foreign Companies: Whose Way?

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Once you have registered, our admissions team will contact you to confirm more details. You are also welcome to contact us at gkemba@gsm.pku.edu.cn or (8610)6274 7158 for more application information.

Lecture Outline


Li Ma

Associate Dean

Director of EMBA Programs

Professor of Organization and Strategy Management 

Guanghua School of Management

Peking University

Managing Foreign Companies: Who's Way

The modern wave of globalization has driven countries to become more economically interdependent and companies to engage in more international cooperation and competition. As multinational companies have expanded into China and vice versa, finding the optimal management approach to localization has become increasingly important to their success. When confronted with different regulations, policies, technology, and workforces, how should multinational companies balance local needs and their management practices? In this lecture, Prof. Li Ma will evaluate the cases of various multinational firms, examining their operations, personnel management, and the local business landscape to reveal their most successful management approaches and practices.



Han Lin


Board of Governors

AmCham Shanghai

Qiaowei Shen

Professor of Marketing

Academic Director of the Guanghua-Kellogg EMBA

Guanghua School of Management