This program aims to help visionary executives and managers, with business development as the core, understand China's economic development, capture new business opportunities, and extract policy and technological dividends brought about by this emerging market through competitive collaboration, and comprehensively improve the accessibility to local opportunities in China.

Courses will be delivered live online by professors from the top university in China. 3-6 hours of commitment are required each week along side with self-learning modules, providing progressivity, continuity, flexibility, and academic quality.

Who Should Attend
Experienced senior managers/executives in companies who have significant responsibility in strategic decision making. Participants typically represent growth-oriented organizations, including:
- Established private companies
- Local or multinational businesses
- Growing family businesses
- Government agencies, especially those working closely with the private sector

Key Benefits
Business research findings with deep China roots
Practical experience sharing of overseas executives who are expanding their business in China
Academic resources of China’s top university
Expansion of the range of interaction in a highly uncertain environment

Program Format
(Final schedule subjected to delivery)


Required Live Modules
Module 1 Get Business Insight of China (Week 1)
In Line with China
Signals to Strategy: Navigating China Economy Development
Module 2 Access to Business in China (Week 2)
China’s Business Development Trend
Opportunities and Practices of the Chinese Market in the Digital Era
Module 3 Win Business Growth with China (Week 3)
Learn Chinese Consumers
Identify and Win Chinese Consumers
Module 4 Gain Agility Transcending China (Week 4)
Create a Benign Business Environment
The Sinicize Solution of Organization and Management

Bonus Modules
This program offers Thinking Module and Compliance Module as bonus module options.

Self-paced Prerequisite
(Not mandated)
To enjoy a deeper dive into the live modules, it is highly recommended to start with the self-paced learning course Development in Emerging Economies: The Case of China, that jointly offered by Guanghua School of Management and Open Learning Campus of World Bank Group.
Quick Link:
Note: the tuition of China Business Insight does not cover the self-paced prerequisite.

The Peking University Guanghua Advantage
One of China’s great intellectual strongholds, Peking University is renowned for its rich history, prestige, and scholastic culture. Peking University Guanghua School of Management builds on this legacy and continues to innovate and refine its practices for the modern economy. These methods have placed Guanghua students and faculty at the forefront of China’s business and policy worlds, driving them to create knowledge capital that has been integral to China’s rapid economic progress.

Expenses and Scholarships
2,800 USD
2,280 USD for Peking University's Alumni
This program offers scholarships to top talents. For more detail on scholarship application, please contact

Certificates and Campus Learning Tour
Earn Course Certificate (both digital and hard-copy available)upon successful completion of the online program. The digital one will be emailed to you in the name you used in registration.
1 day extra Campus Learning Tour Coupon will be offered to outstanding talents. You canredeem it any time within 1 year since graduation. For more detail on coupon redemption andthe tour plan, please contact

CALL US: (86)10-62747216