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Strategic Start-up Workshop

Hosted by

Center for Innovation and Entrepreneurship

Guanghua School of Management, Peking University

For all those with wish to further their business ideas or those who want to know more about the start-up process and the strategic planning lessons that will help every phase of business.

Join us for a 5 session intensive program on the process of start-ups and the strategic planning process for evaluating change in business models. This workshop is for those with business ideas, those seeking new business ideas, those who want to work with a start-up and those who wish to add a new way of strategic planning to their business skill repertoire.

This work shop will cover the idea phase, market research, customer identification, business modeling, launch strategies, early stage finance, strategic partnerships, making a successful elevator pitch and more, all taught by experienced successful entrepreneurs and businessmen. Individual advising available for your business! This program is open to all students in Peking University.

Enrollment is limited so sign up quickly!Prize for 1stand 2ndplace!

Please submit your information (name, department, class, student ID, phone number) and the electronic document of the business plan (optional) tocie@gsm.pku.edu.cnwith the topic ‘Workshop Registration’ byOctober 21, 2013.

Schedule

October29th,7:00– 9:15pm, Room 215, Building 1

Session 1 – Ideation, how to discover and refine our ideas

Start-up 101, how to go from point A to Point A.1

Host: ZHANG Yichi,ExecutiveDirector of Center for Innovation and Entrepreneurship

October30th,7:00– 9:15pm, Room 201, Building 1

Session 2 – Business Modeling – how to structure your business to survive start-up and beyond.

Customer Identification – Early adopters/easy adopters

Free market research

Host: ZHANG Yichi,ExecutiveDirector of Center for Innovation and Entrepreneurship

November1st,7:00pm– 9:30pm, Room 201, Building 1

Session 3 – The elevator pitch

Recruiting team members/advisors

Early stage finance

Host: QIU Lingyun,DeputyDirector of Center for Innovation and Entrepreneurship

November2nd,9:30am– 4:00pm, Room 201, Building 1

Session 4 – Refining the business model

1 on 1 advising sessions

Crossing the Chasm – how to get past the start-up stage

Host: GAO Yan,Special Advisorof Center for Innovation and Entrepreneurship

LU Jiangyong,DeputyDirector of Center for Innovation and Entrepreneurship

November3rd,1:00pm– 4:00pm, Room 218, Building 1

Session 5 – Entrepreneurs war stories – This could happen to you

Final Presentations

Host: HUANG Tao,DeputyDirector of Center for Innovation and Entrepreneurship

u APPLICATION PROCESS

Choose 1 – I have an idea I’d like to expand, I am part of a team that is applying to this workshop. I’d like to find an idea for starting my own business, I’d like to work on an existing team, and I want to learn about the start-up process and the strategies it teaches.

Other questions? – If you have an idea, are you willing to take on new team members during the workshop? If you have your own business idea, do you have other team members? Please describe your business idea in one paragraph.What start-up experience do you have (if any)?What is your area of study?

Other Notes – workshop should be limited to 50studentsor10 teams (because part of the time will include 1 on 1 advising for the teams. Not everyone will be on a team)

Speaker:

John LaPidesis the Entrepreneur-in-Residence at the University of Maryland's Dingman Center for Entrepreneurship. Now he is also the Entrepreneur-in-Residence in theCenter for Innovation and Entrepreneurship at Guanghua School of Management, Peking University. He has spent his life as both a successful entrepreneur and angel investor; so he has plenty of experience from both sides of the table. He has been an Entrepreneur in Residence at the University of Maryland’s Smith School for over 10 years and will serve as chief judge for the competition in May, 2014.

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