Elective Course Introduction

Entrepreneurship in China

China is one of the most intrinsically entrepreneurial markets in the world with world-class entrepreneurs from both China and from around the globe competing here in the second largest economy in the world.

Innovation and Competitive Strategy

Innovation has been considered as the source for a firm’s competitive advantage. In this course, we focus on innovative firms and analyze how these firms pursue a sustained competitive advantage through innovation activities together with the careful selection of business and corporate strategies.

Luxury Brand Management

In that context, luxury and premium brands have experienced remarkable growth and success in the last thirty years. The strong aspiration power and dream factors of luxury brands constitute nowadays an example of what many premium and mass market brands would like to develop to differentiate and create strong customer loyalty.

Career Development Strategy

This course aims at using interactive and practical way of teaching to provide students with career counseling and career competency training.

It assists students with long-term career planning and effective self-study capability to improve their capacity for future career development.

Design and Deliver Executive Presentations

Communication is the lubricant of commerce, this course will show you how to develop your personal presentation style and voice, and how to confidently give a presentation with compelling visuals that truly add value.


The course starts by exploring the psychological drivers that can be employed in seeking to reach agreement between two parties, will steadily build up an ability to negotiate more effectively.

It will introduce fundamentals of negotiation and will build an awareness of the biases that can lead to making bad decisions and which a negotiation counterpart can utilize to gain an advantage.

Anticipatory Design Thinking

Design Thinking (DT) has emerged this decade as a powerful tool-kit to innovate in products, services and processes to stimulate creativity and become more competitive.

Consumer Behavior

Marketing is customer-driven, concerned with tailoring offerings to consumer needs and ensuring customer satisfaction. The focus of this class will be on understanding the psychological processes underlying consumer behavior with special attention on understanding the characteristics of Chinese consumers.

Channel and Retailing

The distribution channel is one of the four Ps of the marketing mix, providing many essential services to end-customers that the firm cannot efficiently provide itself, while the distribution channel is not just a conduit through which the firm reaches its end market.

Project Management Finance

The course is about how firms structure, value, and finance large-scale investments greater than $1 billion.

The course intends to acquaint students with the point of view of those involved at any stage in the investment process, from corporate sponsors to transaction advisers to investors.

Managing Multinational Corporations in China

Multinational corporations (MNCs) play a key role in China’s economy, accounting for about 16% of China’s GDP and 43% of gross fixed capital formation. The course will examine how MNCs must adapt to succeed in China. Through cases, readings, discussions, and presentations by managers of successful MNCs, students will explore how MNCs are doing business in China.

Chinese History and Culture in a Global Context

It examines the Chinese cultural phenomena in a global context and shows that Chinese civilization was not born and growing in an absolute isolation but constantly communicated and interacted with other cultures.

Economic growth and development

An element running throughout the course is how we can, and perhaps should, measure economic growth, taking into consideration the environment, health and well-being, as well as GDP.

Real Estate Investment and Development

This course provides exposure to theory, fundamentals and methods in real estate finance, investment and development.

The topics covered include real estate investment analysis and valuation, real estate entities, real estate finance, leases and corporate real estate, the finance of real estate development, the real estate development process, and introduction to real estate capital markets for real estate investors and developers.

Management Accounting Based on Case Studies

The course will focus on the use of flexible budgets and the importance of evaluating performance against the level of costs that should have been expected at the actual level of operation, rather than at a budgeted level.

Tax Planning & Tax Accounting

This course will approach taxes principally from the perspective of the Chinese tax system. China has a well-developed system of taxation largely modeled after best practices from around the world. Most of the concepts we explore will be applicable in any jurisdiction in the world.

Corporate Finance Based on Case Studies

This course based on the cases and syllabus used in the first-year Harvard Business School MBA finance course. It intends acquaint students not so much with basic financial theories and concepts as with their practical application in real conditions. The course intends to familiarize students above all with making the assumptions necessary in order to apply financial theories.

Advanced Corporate Finance Based on Case Studies

The course intends to acquaint students on a more advance level not only with more advanced financial concepts but also with the difficulty of applying these concepts in practice.

The goal is not just to familiarize students with more advanced theories and tools, but to make them more confident in making the judgments necessary to apply them.

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