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Twenty-five years ago, Guanghua School of Management founded Peking University’s first and only official MBA program, dedicating itself to the development of future leaders with a China focus.

Now, applications for the 2021 MBA class have officially opened (Second round deadline: December 18th). Prospective students can click on the application link: http://applymba.pku.edu.cn/user/login/gsmmba/33 (for international students, and HK, MC, TW students). We look forward to receiving applications from talented young leaders all over the world.


Guanghua MBA: Experience China through a Global Lens

Since its establishment in 1994, Guanghua MBA has been pursuing international education featuring Sino-foreign cooperations, offering a variety of programs including double degree programs, exchange programs and global business immersion programs. Through 25 years of unremitting efforts, Guanghua MBA has made great headway in international cooperation and exchanges, and its international influence grows increasingly.

I. Double Degree Programs

12 prestigious schools that Guanghua MBA cooperates within Double Degree Programs

To foster versatile senior management personnel with a global mindset and develop cross-cultural management skills, Guanghua MBA, guided by the principle of innovative education, has cooperated with 12 prestigious schools including the Kellogg School of Management of Northwestern University (USA), McCombs School of Business of the University of Texas at Austin (USA), Business School of the National University of Singapore, and the ESSEC Business School (France) in double degree programs. As of 2019, a total of 386 Guanghua students have participated in the double degree programs. Compared with directly applying for overseas business schools, double degree programs save both time and cost for students, and more importantly, make them gain double degrees, give them the opportunities to immerse themselves in a different cultural and language environment, and acquire business ideas, knowledge and skills in different mind setting. Besides, it's beneficial for those pursuing their career in transnational corporations and internationally renowned enterprises.

Zhang Hongrong, Guanghua MBA 2017

Guanghua MBA x Columbia University(former double degree partner shcool)

“Guanghua is where I am from and it gives me a sense of belonging. Columbia University is like a sky and a world that I yearn for. The two-year study in Guanghua and Columbia University has left an indelible mark on my life and will surely give me impressive memories. I've calmed down in the campus and the class, I've drawn strength to move forward in life, and I've gained precious friendship from my mentors and my fellows. This experience not only makes me know myself better and make lifelong friends, but also explores the unknown world. In human history, it is very important to “know yourself”. The human is great as it has promoted the development of civilizations. We must be aware of our smallness and the greatness of the human being. The human is most valuable in the vast world.”

Cheng Cheng, Guanghua MBA 2017

Guanghua MBA x ESADE

“The MBA students at ESADE, which is a top-notch business school in Barcelona, has opportunities for making preparations for conferences, accumulating experience through internship, participating in meetings and activities for free, and laying a solid foundation for their career development. ESADE actively supports their students in taking part in world-class activities and provides those students who create new businesses or take part in start-up competitions with consultative services as a campus incubator. It offers a variety of Innovation courses, including the Innovation Challenge held in the CBI.”

II. Exchange Programs

In order to expand the international influence of the Guanghua School of Management and widen the channel for international cooperation, Guanghua has signed long-term cooperation agreements with 130 prestigious business schools worldwide including the Kellogg School of Management of Northwestern University, Leonard N. Stern School of Business, and London Business School, etc. It dispatches outstanding students to its partner schools for a one-semester exchange. The program is very popular amongst Guanghua students and enables them to learn more knowledge, broaden their horizons, expand their social network, and inject new vitality into the development of the school. According to statistics, as of 2019, nearly 400 Guanghua MBA program students have taken part in the exchange programs.

Zhang Yixin, Guanghua MBA 2017

Exchange program student, Leonard N. Stern School of Business

“It is not easy to come to the fore in STERN as the students have to meet the high credit requirements and face the fierce competitions due to the very high proportion of international students at New York University. The study in STERN is more like independent research. I have spent a semester in making researches on seven companies in six different industries, fully practiced my logical and thinking abilities, and felt the great abilities of the students from all over the world. We made panel discussions every week, read more than 30 pages of case studies every class, and did lots of homework. I am not a native English speaker and was stressed out because of the academic pressure in the first few weeks. Fortunately, I returned to the right track quickly, got on good terms with my professors and classmates, made many lifetime friends, and began to enjoy the unique and charming study and life here.”

III. Global Business Immersion

13 prestigious schools that Guanghua MBA cooperates within Global Business Immersion Programs

Guanghua MBA provides those on-job MBA students who cannot take part in long-term international programs due to work with tailor-made, short-term international study trip programs. These one-week modules (Global Business Immersion) combine lectures focusing on topics including economics, management, and culture, company visits, and cultural activities. The program started in 2011 and has became mandatory class for students from the Chinese mainland since 2012. As of the summer of 2019, over 2,000 Guanghua MBA students have taken part in the program.

Jiang Zhiyuan, Guanghua MBA 2017

WHU Business School, Dusseldorf, Germany

“WHU Business School, which is an internationally renowned business school located in Dusseldorf, Germany, has provided us with special experience. Professor Martin introduced the historical backgrounds of world’s three major luxury groups (LVMH, Kering and Richemont), showed us from different perspectives of the building process, six key features and cross-border extension paths of luxury brands, the importance of “scarcity” of luxuries as well as the basic features that make them different from ordinary brands: luxuries aim to guide users’ needs, they by no means offer things that users had thought of, but create the experience that consumers have never thought of.”

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Relying on its mature international exchange programs, enormous resources of overseas institutions, excellent reputation among students, and growing international influence, Guanghua MBA program has attracted more and more outstanding international students. As of 2019, international students from the UK, the US, France, Iceland, Norway, Switzerland, Italy, India, Singapore, Japan, Canada, Australia, and Belgium have been enrolled to study in Guanghua MBA program. Through the effective international exchanges and communications, Guanghua MBA has fostered for China and the world with a large number of management personnel and business leaders with global visions and rich knowledge, a high sense of responsibility and great creativity, and follow the call of the times.

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