Student Profiles
Nationality: China College: Durham University

Xiancheng Yu

Nationality: China

(Pre) Education: Durham University

(Pre) Employer: Beijing YESWAY Information Technology



Graduated from University of Cincinnati with Electrical Engineering, I went to UK Durham University for a master degree of Financial Management. After graduating from Durham, I joined Beijing YESWAY, a leading telematics firm as a project manager. With 3 years training in the marketing center, I left that firm as a Center director for better education and experience. As a previous International Student Ambassador of the college international office and a current Alumni Ambassador of College Alumni Center, my understanding for an ambassador is to guide all stakeholders and to bond connections. All ambassadors shall form as a group to promote to potential applicants with the meaning and outcome of the PKU MBA program, to guide the applicants for applications. Furthermore, ambassadors shall organize events, discussions and activities for onboard students to make everyone feel meaningful, to provide service to all needed students so that everyone in Guanghua can achieve their purpose of coming to this program. Besides above, ambassadors shall help all students and alumni to build connections so that the usage of resource within the college can be maximized. Within the college, all ambassadors shall consider ourselves as servants to all students and professors; Facing outside, all ambassadors represents Guanghua, even PKU, thus, the self-development of all ambassadors is important. A qualified ambassador shall be honest, diligent and insightful, thus, to become an ambassador, one shall inspect himself/herself constantly to ensure all the required qualities are remained.


Follow Us

© 2019 Guanghua School of Management Peking University