When corporate experience encounters with Guanghua's thoughts,

When the wisdom of professors collides with the inspirations of fresh blood,

When enterprises, professors, and students assemble in the IPP,

What kind of story will be created?

What outcomes will they produce together?

Today we are going to share with you

Testimonials for 2020 Guanghua School of Management MBA IPP @BOE

Part 1: Testimonial from Enterprise

It is the first time for us to participate in the IPP of the Guanghua School of Management MBA Program. We are deeply impressed by the students’ strong curiosity and the MBA Program’s attention to and support for cooperation with businesses and application of knowledge.

In the process of the IPP, the students actively communicate with each other and with us and voice their opinions, showing great interest in and enthusiasm for our businesses. Through exchanges and cooperation with them, we have gained new perspectives from the MBA students and fostered fresh ideas about business development and talent training. We have designated teams to answer questions from the students, collaborate with them, introduce the current situation of our business activities, and provide guidance and support for the students’ research. I believe that the students have also benefited from the project. Since the pandemic is still not over, all communications are carried out online, and the efficiency and effects of communication are ensured.

Part 2: Testimonial from Student

Team Name: Five Squirrels

Members: Yang Li, Liyu Xing, Ling Ge, Zheshen Zhang, Xiaoyun Bai

BOE is a familiar yet unfamiliar company for us. BOE is admired for its nirvana over the past 30 years. It started as Beijing Electron Tube Factory, which had suffered losses for seven consecutive years from 1993, and finally broke even in five years. It issued B shares in 1997 and A shares in 2001, acquired the TFT-LCD business of South Korea’s Hyundai in 2003, and seized top spot in the world by LCD display shipments in 2018. In nearly 30 years, BOE has successfully led China’s next-generation display technology and industry to the premier league in the world.

BOE has been continuously exploring new strategies and new layouts. According to BOE’s team, BOE launched a new strategic transformation campaign in 2014, extending the original interface device business to three business groups, i.e., interface devices, smart IoT, and smart healthcare. The three major business groups drive its transformation from traditional hardware R&D and manufacturing to system solutions. In this process, BOE’s technical strengths in display, sensing, AI, and big data accumulated in the development of its display business have translated into industrial applications on a deeper level.

We have carried out our project under the guidance of BOE’s system solutions division. The goal of the project is to design a system-level solution that combines hardware and software by capitalizing on BOE’s hardware advantages in the context of new retail and online/offline integration, so as to explore new application scenarios and enable viable, profitable, and workable application projects and implementation plans.

Our team members come from a variety of industries, including hardware manufacturing, finance, the internet, petrochemicals, and real estate. We have worked hard to profoundly understand BOE’s business areas, existing products, and business models and improve our understanding of the status quo and competitive landscape of the smart hardware industry. We came up with bold ideas about scenario innovation, model innovation, and product innovation, among others, based on BOE’s businesses and capabilities boldly imagine. Then, we verified these ideas in terms of feasibility, practicability, and cost effectiveness. We have explored in practice, combined theory and practice, and integrated innovation and management in an effort to create value for the enterprise.

Part 3: Testimonial from Professor

Professor Xiwei Yi, Department of Organization and Strategic Management, Guanghua School of Management

I really like this kind of projects that are targeted at the practical problems of enterprises. In this project, we have conducted in-depth exchanges and communication with the enterprise and looked for solutions based on a better understanding of its actual needs. Our students are proactive and inquisitive, with good critical thinking skills. I believe that they will achieve remarkable results in the follow-up research. As the instructor, I think this is also a great opportunity to explore how to closely integrate research with specific practices.

All members of the two teams are earnest and studious. They not only did a lot of research in the early stage but also have kept close communication with the enterprise and teachers. As of now, both teams have set their own research directions, and I hope they can truly benefit from the IPP.

About IPP

The Integrated Practicum Project (IPP) is a required course for full-time and international MBA classes at Guanghua School of Management, Peking University. It is an education-industry partnership aimed at building a practice platform to help solve the practical problems at enterprises and improve the comprehensive management skills of MBA students. The basic framework of the IPP, an experiential course, is as follows: After completing the core courses, students go to the selected enterprises in teams to carry out business projects under the guidance of professors. They need to come up with proposals and hand over consulting reports to the enterprises and professors. Each project revolves around a real-world topic designed and provided by a particular enterprise based on its own needs in order to solve actual problems. In the IPP, the teams can provide strategic, marketing, human resources, financial, and other solutions to help address the management problems of enterprises in transition and devise business plans for the development of startups or growing enterprises.