When corporate experience encounters with Guanghua's thoughts,

When the wisdom of professors collides with the inspirations of fresh blood,

When enterprises, professors, and students assemble in the IPP,

What kind of story will be created?

What outcomes will they produce together?

Today we are going to share with you

Testimonials for 2020 Guanghua School of Management MBA IPP @Taikang Insurance Group

Part 1: Testimonial from Enterprise

It is a great honor for Taikang Space to start a friendship with Guanghua School of Management, Peking University, through the Integration Program. The program represents a valuable practice of the principle – unity of knowing and doing as it combines theories with problems in reality and comes up with solutions helpful to both sides.

For our part, we have expectations in two aspects. First, through brainstorming with the project team, we could draw on their wisdom and find possible solutions to potential challenges and problems our gallery may encounter in the future. Second, we hope to draw the attention of Guanghua people and alumni to the gallery industry and have more discussions about it amid the rise of domestic gallery industry and the building of Taikang Gallery. We are looking forward to intensive partnerships in the future to lay the foundation for a booming gallery industry across China.

Part 2: Testimonial from Student

Team Name: Mission Possible

Team Members: Fan Wei, Xie Yuanyi, Sun Qiannan and Wang Hongxuan

Fan Wei, Strategic advisor of the project team, A visionary and well-organized man

My first impression about Taikang was like this. First, it is a business. Second, it is a charity. It should be modern, abstract and dynamic. But after exchanging views with Taikang and my peer classmates and the instructor, I got a new understanding. Taikang Gallery is rigorous, and presents profundity and authoritativeness. It is about history, culture and academics. The root tracing and positioning of the gallery led me to have deeper thinking, which is seeing history from the current perspective and examining the present from a historical perspective. It’s about the philosophy of fine art. It was an interesting and meaningful experience to discuss the history and future of Taikang with the team members. The discussions proved fruitful. It was also exciting to picture what Taikang looks like in the future. I am looking forward to contributing my part to Taikang.

Xie Yuanyi, Innovation advisor, A man of innovation and surprises

My first impression about Taikang was that a gallery houses exhibitions and is a business that seeks profits. After the communication and field trip, I fully understood the spirit of Taikang’s fine arts. It is a place for solemn and serious arts. While pursing financial returns, it tries to avoid transient online popularity, but aims to build an art-loving community. The IPP project offered me a chance to know everything about a new industry. Through the discussions, I got into their shoes and understood the specific challenges faced by the industry and the ways to go ahead.

The IPP project inspired me in my career. I gained new feel and added that to my logic thinking. While highlighting aesthetic value of the exhibitions, we need to consider how to integrate resources in pursuit of profits. That was very helpful for my future career development.

Sun Qiannan, Logic advisor of the project team, Rigorous and meticulous

When I got the list, I found the Taikang Gallery was distinctive. Caring touches are evident in the otherwise cold business frameworks. I also got the most votes in the team. In the past, we thought there was a veil between us and arts like painting and music. They were mysterious. After preliminary study, we were no longer outsiders. We put aside the veil and got into it. Particularly after our discussions with the staff in Taikang Gallery, we knew the production, operation, promotion and maintenance of art works; we knew its historical profundity and formation of its characters; we knew the way Taikang promotes arts and the headaches bothering target consumers; and we knew the original aspiration of Taikang to build a high-quality and committed gallery. Due to the epidemic, we could not visit Taikang Gallery, but we could picture what it looks like with available information and our imagination. In the future work for the project, I hope we could pool our strengths to contribute to Taikang Gallery. After the epidemic ebbs away, we will make a visit to the place we have contributed to.

Wang Hongxuan, Logistics advisor of the project team, Dedicated service provider

During the group discussion, I had a general understanding about the project of building Taikang Gallery into a community which teaches people how to play, into a platform which teaches people how to cooperate. After talking with teachers from Taikang Gallery, I got a new understanding. It is rigorous while chic, independent while integrated, and working to seeking a balance between profitability and delivering public goods. After listening to their presentation, I had new thinking on the project. The potential of its online platform is huge. Due to the epidemic, we could not feel the vibe in the gallery for the time being. I hope through the joint efforts of our team and the guidance of instructors, we could contribute something to the development of the gallery.

Part 3: Testimonial from Professor

Professor Dong Yuntao, Department of Organization and Strategic Management, Guanghua School of Management

It is a great honor to be part of this project and have a close contact with businesses. This is a great opportunity for students. The presentation of businesses broadened their horizons, and the problems they are confronted with inspire them to think and study. I think this is a meaningful part in our MBA program. Students cannot pay a visit to businesses, but they have been offered detailed information about the businesses via video conference. Students of each team are special in some way. They exhibited their strengths in the discussions and project implementation. I found they were all very professional. On top of all, they were passionate and finished great projects.

About IPP

The Integrated Practicum Project (IPP) is a required course for full-time and international MBA classes at Guanghua School of Management, Peking University. It is an education-industry partnership aimed at building a practice platform to help solve the practical problems at enterprises and improve the comprehensive management skills of MBA students. The basic framework of the IPP, an experiential course, is as follows: After completing the core courses, students go to the selected enterprises in teams to carry out business projects under the guidance of professors. They need to come up with proposals and hand over consulting reports to the enterprises and professors. Each project revolves around a real-world topic designed and provided by a particular enterprise based on its own needs in order to solve actual problems. In the IPP, the teams can provide strategic, marketing, human resources, financial, and other solutions to help address the management problems of enterprises in transition and devise business plans for the development of startups or growing enterprises.